What will happen when billions of links vanish overnight? That’s exactly what is going to occur when Google’s URL shortener, Goo.gl, shut down after dominating the link-shortening market for nearly a decade. Google first launched their URL Shortener service Goo.gl on December 14th, 2009 right around the time Twitter and Bitly were taking off. There was a need for short links for services like Twitter where character limits were important. Eventually, they launched analytics and an API which was heavily adopted and over time was used to create billions of short links. Ahrefs has recorded over 26 Billion short URL backlinks to the Google URL Shortener over the past 16 years. That doesn’t account for short links shared privately.
“Goo.gl’s API became the default url shortener for developer’s, powering applications and marketing campaigns worldwide. From tracking clicks to enhancing user engagement, the service was used by thousands of applications.”